Support and Make a Difference

The email below is from one of my best friends and influential marketing professor at Berklee College of Music. Even if you don't pass the link along, watch it.. one of the most inspiring videos you will see.

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Earlier this week fifty of my marketing students launched a grassroots
campaign to help land two professors, vocalist Donna McElroy and pianist
Jetro da Silva, a performance of "America the Beautiful" at the
Presidential Inauguration this January.

In support of the required application to perform filed with the Armed
Services Inaugural Committee, the students uploaded a video to YouTube of
Professors McElroy and da Silva performing a stirring rendition of the
anthem at Roger Brown's 2004 inauguration.

The students’ strategy is to increase the probability of the link reaching
the President-elect or his 'right-hand ears' by using the same tools and
tactics used by Obama to win the election.

After the federal filing and YouTube upload, students are now rolling out
email, social networks, public relations, phone and word-of-mouth efforts
to draw attention to the performance video on YouTube.

You can watch the video here.

Please know this is not political commentary - it is a request to help
seize a golden opportunity that benefits faculty, students and the College
no matter the outcome. The Inaugural booking decisions will not be made
until mid-December at the earliest so we have time to build momentum.

If you are willing, please pass the link along to your contacts.

Again, the video.

Thanks very much for your consideration.

-sk